Pic Picot

Owner and Founder of Pic's Peanut Butter

In 2014, Bruce "Pic" Picot sold his millionth jar of peanut butter.

It started with him finding all peanut butters in his supermarket too sweet and laden with sugar.  So he dug out an old family recipe and started making his own - firstly just selling it to friends and family and at the local markets.

As demand grew, he bought an old concrete mixer and merged that to speed up production.  Now through word of mouth, savvy marketing and a focus on taste and quality, Pic's sells millions of jars of peanut butter in NZ, Australia and throughout the world.


“Pic was a great speaker. He spoke to the whole room on a personal level, which gave his story more merit”  Design Builders