Bruce Cotterill

The “ Profit Prophet” (Also known as D. Bruce Cotterill)

From representing New Zealand at World Life Saving, to running his own computer company and then becoming Managing Director of some of Australasia's most high profile companies.

From starting his own computer company at the age of 22 to being the Managing Director for Australia and New Zealand of real estate giant Colliers Jardine by the age of 34, Bruce describes his career as a “vertical learning curve”. From the narrow focus of a Xerox copier salesman fresh out of University to a multinational Managing Director, he has seen the market and its many dimensions first hand. Along the way he has developed a reputation for performance, particularly in the area of taking loss making businesses into significant profitability. Throughout the 1990’s, despite an ailing, post-crash real estate market, he has consistently led businesses in that industry to exceed profit expectations.

As a lifeguard he has represented New Zealand at World Life Saving and was the Chairman of World Life Saving’s Youth Leader Programme. He was one of the youngest ever participants at Stanford University’s prestigious Senior Executive Programme. He has completed more than 20 long distance ocean swims and more than 60 triathlons including the gruelling South Island Coast to Coast. As a consultant he has worked at Director level with Compaq Computer, Arthur Andersen, Johnson & Johnson, Rolls Royce Aerospace, 3M, John West Foods and many others. Bruce went on to be the Managing Director of Australian Consolidated Press (ACP) NZ Ltd, Canterbury NZ and Yellow Pages Group.

Bruce draws on his unique experience as a mentor, consultant and speaker to the corporate sector in Australia and New Zealand. He has developed a reputation as a dynamic conference speaker, where he specialises in leadership, change, customer service and profitability.


• The 7 Principles of Profit
• The Bottom Line - Simple Strategies to Boost Business Performance
• Quantum Leaping - the Opportunity Offered By Change
• Teams Need Leaders - Leaders Need Teams
• Creating Client Advocates - Service the Customer or Someone Else Will