Brian Richards

Brian Richards is one of New Zealand's foremost practitioners in the field of Branding Strategies and Design.

He has spent over 25 years advising leading companies in New Zealand, Australia, Asia and Europe.

Brian has been the architect and principal advisor to many high-profile successful brands in the Asia-Pacific area, including: Zespri, Icebreaker, Cervena, Merino NZ, Fisher & Paykel Appliances, Fisher & Paykel Healthcare, Steinlager Pure, Wools of New Zealand, Holcim Global, America’s Cup, BHP Billiton, Tower Financial Services and Antarctica New Zealand.

He has provided strategy advice on place and city branding to regional authorities — Tourism Victoria Australia, Central Otago, Auckland, Marlborough and Southland. Country brand strategy advice to the governments of New Zealand, Singapore and Bahrain.

He leads an award-winning team advising governments, companies and communities in defining their point of difference and delivering brand strategy. As one of the founders of New Zealand’s first Masters in Design Management degree from UNITEC, Brian was awarded its first honorary degree in recognition of his contribution. He also has an early background in chartered accountancy and studied business at INSEAD in France.

In 2007 the Design Institute of New Zealand acknowledged him with their “Outstanding Achievement Award” in recognition of his contribution to the design profession. Brian has contributed to Better by Design over the last 10 years and continues to have a close association with Stanfield University’s Design School.

Brian is a "no nonsense" marketer, his material is fresh and based on New Zealand case studies. He is, in his own words, a "perfectionist" in terms of his presentation detail. He is passionate about delivering maximum impact through his equipment and carefully researched and prepared content. Within this professionalism is a tinge of humour which makes his presentation even more compelling.

He is constantly being asked for his opinions and his articles have appeared in far too many magazines to mention.

Brian always tailors his presentations to the needs of the company to which he is presenting, his material can be covered in a keynote presentation of up to 75 minutes or extended to a workshop format where more interaction can take place over a longer period. He can also follow up his presentation with in-house consultancy to implement the programme you require.


• Branding
• Marketing