Bob Pritchard CSP
Winner of the prestigious and coveted International Marketer of the Year Award as well as Certified Speaking Professional (CSP) award by his speaking peers.
A different kind of business speaker...one who challenges, shocks, entertains, enlightens and educates
Bob Pritchard is a marketing powerhouse both in Australia and overseas. Before moving to America to further his career, Bob's Australian credits included Marketing Director for Kerry Packer's PBL, World Series Cricket, The Inaugural Formula One in Adelaide, The International Skins with Greg Norman and Jack Nicklaus, The Sydney Swans, Americas Cup and more. In America the success has continued: Katarina Witt 18 Olympian Tour; World Champion Heavyweight Evander Holyfield; The Los Angeles Philharmonic Orchestra; World Cup Skiing and others. He is now represented in six countries, developing programmes such as the $3 million Global Lifestyle Project for Coca-Cola. Pritchard Marketing has also been selected for one of the biggest promotions in Hollywood History – the centenary of American film.
He has created incentive programmes for Japan’s giant Nissay Insurance, staff motivation video and intranet communications system for Citicorp, consumer promotions for Ford, hospitality programmes for Wilkinson Sword, global TV programming exposure for General Mills, retail shelf space for Southern Cross Snack Food, sampling programmes for Dentsu, logos and brochures for Global Sports, 16 country, five continent multi-million dollar lifestyle project for The Coca-Cola Company, sponsorship programmes for Anheuser Busch and unique positioning vehicles for Vons Grocery chain. His “Goosebumps” promotion for Frito Lay’s Smiths Snackfood Division resulted in a sales increase of 64.5% ($115 million).
Bob was appointed as a consultant to Fox Studios for their 260 acre working studios, entertainment, theatre and restaurant theme park. He was also appointed to represent all corporate interests at Darling Harbour in Sydney, the fifth largest Summer Olympic Games site in history. Bob is on the Advisory Board of the Harvard Incubators Group which develops eCommerce projects. He is also Managing Director of Rothschild Bank, CEO of France Telecom, Director and shareholder of Power Of Ten, Business Intelligence specialist, a shareholder in ebilling Company, and is a shareholder and director of Oyster Ventures, a business incubator.
Bob has written best selling books, “Complex Marketing Made Simple,” “Marketing Success Stories,” “Sponsorship Made Simple”and “15 Keys to Successful Marketing in an eCommerce World”. He has been featured on “60 Minutes” and has won a number of prestigious awards. He conducts a national daily radio segment “Small Business Success Tips”.
Bob is a genius of vision, a great motivator, communicator and marketer. As a speaker he is known for his dynamic delivery, meticulous preparation and practical takeaway value. Bob Pritchard is an extraordinary achiever. Business is a contact sport – Bob is the Heavyweight Champion.
· Kick Ass Marketing – How to blow away your competition · 15 Keys to Business success
· Leadership, Communication, Education, Motivation The keys to building a committed, powerful and driven team
· Developing a Winning Mindset
· Branding is dead – Brand equity is absolutely critical to success
· It is not the size of the budget, it is the size of the idea
· Give awesome customer service and added value – or fail · CRM, the business wide solution – or hype?
· Marketing metrics